It’s no secret that exhibitions and trade shows are often fantastic promoting opportunities. It wouldn’t be a surprise to listen to that several that several expertise overwhelm once it involves promoting their attending.

I’m not suggesting trade event homework could be a get in the park. There’s loads to try {and do} within the lead-up to an assemblage and pre-show promotion is one among the items that either gets stricken off the list as a result of you run out of your time or it’s nonchalantly avoided as a result of you only aren’t positive however best to tackle the task.

Integrating social media into your exhibition and event promoting could be a powerful thanks to promote and enhance your company’s presence at a show. It’s simply another string to your bow and helps modify your whole.

Being active on social media expands your audience reach, generates buzz on-line, helps along with your business stigmatisation, permits you to urge a lot of out of the exhibition expertise as a result of you’re reaching folks that may not have attended the show. therefore therewith in mind, here area unit our high tips about a way to employ social media for your exhibition show…

Get Ready With Social Media Planning

Just like you must have associate degree exhibit strategy sort out, no matter that social media platform you’re victimisation for promoting your exhibition, produce a content arrange that details what you propose to post and once.

It’s no sensible posting intermittently because it can little doubt pass individuals by. It additionally takes 10x the quantity of brain power to stop-start then it will to plan your approach in one go.

Build awareness and interest before the show by holding individuals apprehend that you’ll be there, what they’ll expect from you and why they ought to return to your booth.

Make most use of Hashtags

Find out if there’s a happening hashtag and use it in each message associated with the show to come up with traffic. take part the pre-show buzz and conversations.

You can target folks that have shown associate degree interest within the exhibition to slender down your audience and reach the proper individuals.

Consider making your own company hashtag for the event to push your presence at the event and additionally get individuals attending the assemblage to have interaction along with your social media. certify that you simply advertise this hashtag on your promoting collateral round the exhibition to maximise engagement.

Give out incentives

Use social media to assist produce a ‘must see’ vibration before the your company is even at the trade event

Here are some few tips:

  • supply freebies for people who stop by (not my favorite choice, however looking on the giveaway, it will work pretty well).
  • permit individuals to pre-book appointments via social media channels to encourage individuals to come back and consult with your employees.
  • If you’re promoting a replacement product or service at the show then certify that you simply produce buzz with a promo video that may be pushed out across all platforms.
  • Why not have a whole ambassador at the show to carry a meet or greet on the stand? Publicising this beforehand will extremely facilitate produce a buzz and need to come back visit your stand.
  • Do a contest. individuals love prizes and there area unit countless ways in which this will be done. raise attendees to share a photograph of your stand or of themselves doing associate degree activity on your stand victimisation the show hashtag and your social media handle to be in with an opportunity of winning. Not solely will this offer an additional layer of promotion at the show however is also an excellent manner of driving traffic to your stand and helps build an inventory of attendees to follow up with once the event.

Networking works long before the show even starts

Social media is associate degree unbelievably powerful thanks to connect with others. Use your platforms to attach with those who you recognize are going to be attending the exhibition – not simply customers however folks that area unit operating there, business journalists and influencers. certify you add them on the relevant social channels so invite them to your stand and tell them what you’ll be exhibiting.

This isn’t a lottery therefore don’t believe it in terms of obtaining followers up! extremely use this as an excellent chance to attach and develop relationships with new individuals. Keep updated with what they’re posting and certify you comment, favorite and re-post to indicate your support.

Another nice plan is to make a selected LinkedIn cluster for the event and invite shoppers and new contacts to affix in order that they’ll realize all relevant and connected info within the one cluster. Use this cluster to have interaction with topics relevant to the show and show yourself to be a number one voice within the business.

Update Social Media throughout the day

An exhibition is an absolute goldmine of content for your marketing! It’s a chance for individuals to urge to understand the individuals behind the whole therefore don’t pull away from obtaining behind the scenes shots.

Make the trouble to require photos to be used on social media. certify that you simply capture the maximum amount as you’ll therefore you’ll choose and opt for the simplest content! (even higher if you’ll livestream a number of it). you may produce other things on your mind, however it’ll extremely go a protracted manner. Here are a couple of ideas to get you started:

  • Setting up
  • Your lovely stand style
  • Team selfies
  • Product demonstrations
  • hospitable your 1st traveller to your stand
  • Attending your 1st keynote speak or jailbreak session
  • Over lunch
  • once you’re networking
  • Visiting alternative attractions at the show
  • once the day is winding down and you’re packing up
  • Selfie with a delegate WHO loves your product/service so share a testimonial

Don’t forget that likewise as victimisation social media to drive guests to your stand, sharing everything that you simply get on my feet to additionally brings the event to folks that couldn’t be there, creating them desire they’re right there with you.

Finally certify that you simply area unit responding to comments, likes and queries as quickly as potential to make sure that you simply drive levels of engagement through the roof!

Keep social media up and running Post-Event

Remember that simply because you’ve packed away and gone back home to a well merited glass of red, it doesn’t mean that the exhibition is all done and dusted. certify that you simply produce a follow-up action arrange for people who engaged along with your whole at the event.

LinkedIn could be a excellent spot to attach with new contacts and raise if they got everything from you that they were trying to find. maybe there’s a chance to rearrange a face to face meeting? Don’t simply channel a generic message however take the time to craft a private note or comment in order that you stand out from the standard hordes of ‘networkers’.

And last however not least, don’t forget to mention ‘thank you’ to your team, participants WHO engaged, the organisers and the other support employees or businesses. Use the show hashtag to make sure that you simply get the most from any post show awareness.

If you wish to talk to our team concerning however we are able to assist you align your social media strategy along with your exhibition goals, get in-tuned these days and one among our team are going to be happy to debate your exhibition style needs!


For More Information Contact Unievents Services Pvt. Ltd. 344, Third Floor, Ijmima Complex Mindspace, Next To Infiniti Mall Malad(W), Mumbai – 400064. info@universalindiaevents.com M: +91 – 99200 64767

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